Matt Farrell - Chief Marketing Officer
Blog: Sports Marketing Lab
Matt Farrell is the Chief Marketing Officer at USA Swimming. He oversees all aspects of the USA Swimming Business Development Division including revenue generation, sponsor sales & servicing, events, promotions, marketing, public relations, social media, creative services and media properties such as the organization’s web site and magazine.
The department has led USA Swimming to an all-time high in marketing partner revenue, with corporate partners including Speedo, Phillips66, Marriott, BMW, AT&T and more.
Farrell joined USA Swimming in 2005 as the Managing Director of Business Development before being promoted in 2009 to the position of CMO. He previously worked at USA Swimming from 1993-97 as the Communications Coordinator.
Farrell worked for the U.S. Olympic Committee for a total of seven years, most recently as the Associate Director of Broadcast Properties. There he worked on managing business development and new media marketing initiatives for the U.S. Olympic Team. He spearheaded the U.S. Olympic Hall of Fame project, including sponsor sales, budget and marketing. Also at the USOC, Farrell secured first-time partnerships with such properties as NBCOlympics.com, Yahoo! and eBay. He also implemented first-time database marketing, wireless and online fundraising programs to support the U.S. Olympic Team. Farrell came back to the USOC after previously working in a similar role from 1997-1999.
From 1999-2000, he was the Director of Internet Marketing for Warner Bros., in Burbank, Calif. He handled the consumer DVD marketing for properties such as The Matrix, Humphrey Bogart, Stanley Kubrick, The Wizard of Oz, Pokemon, Scooby-Doo and more.
He earned a degree in journalism from the University of Arkansas in 1992, and is married to Michelle Dusserre, a gymnastics silver medalist at the 1984 Olympic Games in Los Angeles. They have two daughters – Abigail and Zoe.