WHY MARKET YOUR CLUB

The obvious reason most clubs market is to recruit new members into their programs. Successful marketing can also help a club to:

  • Retain current members
  • Secure team or event sponsorship
  • Increase support from community stakeholders

SPORTS MARKETING BLOG

Looking for tips on marketing, sponsorship, job searching and more? Check out the blog created by USA Swimming Chief Marketing Officer Matt Farrell. It is updated weekly and focuses on areas clubs can use to help in their local marketing. Below are a few recent blog posts: 

You can also follow him on Twitter - @mattfarrell_

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