#SwimBiz Club Marketing Awards

#SwimBiz Club Marketing Awards

Nominations will open Sunday, January 1, 2018 for the #SwimBiz Club Marketing Awards! We want to hear about the best and the brightest promotional efforts from the swimming community. A panel of industry professionals will review submissions and select the winning USA Swimming member clubs will be recognized for marketing excellence. Awards will be handed out at the #SwimBiz Club Marketing Awards Dinner on Monday, April 9, 2018. 

CATEGORIES:
Best Use of Social Media 
This award recognizes a club that has the best content or campaign on social media across any social network such as Twitter, Facebook, Instagram, Pinterest or Snapchat. Tell us about your growth, or how your club used social media in a creative way to support your club’s business. 

Best in Sponsorship
This award acknowledges a club that has the most unique strategy to bring in sponsorships and financial support to the club. Tell us about how your creative approach to sponsorship helped land a new partner, improve the meet experience or just raised dollars for your club. 

Best in Fundraising
This award recognizes a club that created a unique fundraising program. Tell us about how your team rallied behind a cause, supported a local organization or just thought beyond the bake sale to raise funds for your own club. 

Best in Multicultural Marketing
This award recognizes a club that planned a successful marketing or outreach campaign specifically-targeted at a multicultural audience to invite them to the sport of swimming and your team.  

The SwimToday Award 
This award recognizes a club that designed a marketing based program that grows the sport whether it is attracting new members or engaging existing swimmers with incentive programs that keep them engaged. Think “outside the pool” for this one! 

Marketing LSC of the Year
This award is new to the #SwimBiz Marketing Award program.  The award will be given to a Local Swimming Committee who creativity promoted the sport of swimming to their region in 2017. 

Marketing Club of the Year
This the signature award of the conference and the year to reward marketing excellence! This award is a combination of all the previous awards. Any submission above will be qualified for the Marketing Club of the Year. Tell us about how your club distinguished itself from the rest in terms of innovation and creativity to promote your club and the sport of swimming. Awards will be given based on the size of year-round membership in your club with three levels: 

  • 1-150 Swimmers 
  • 151-300 Swimmers
  • 301+ 

ELIGIBILITY
Must be a current club member and in good standing with USA Swimming. Nominations will be accepted for marketing programs conducted from January 1, 2017 - December 31, 2017.

CRITERIA 
Nominations will be submitted through an email application to USA Swimming by 5 pm Mountain Standard Time on Thursday, March 15, 2018.

SELECTION PROCESS
A panel will comprise the #SwimBiz Club Marketing Awards Committee and will decide on the winner from the applications received.  Awards will be judged on creativity, originality and positive impact for the club. 

THE CEREMONY
The award will be presented at the #SwimBiz: Club Marketing Awards in Colorado Springs, CO on April 10, 2018.  Acceptance speeches will be 140 characters or less (seriously!) and include the #SwimBiz hashtag. Recipients will read the acceptance “speech” at the awards dinner and USA Swimming will immediately post on social media with pictures of the winners! 

TIMELINE
Nominations open online on Monday, January 1, 2018
Nomination are due by Thursday, March 15, 2018 at 5 pm MST 
Committee reviews applications
Recipients will be announced at the #SwimBiz Club Marketing Awards on Monday, April 9, 2018

SUBMISSIONS
In 500 words or less, explain how the club is deserving of the award and how the program has positive impacted your organization. Clubs may enter in as many categories as desired. Please make sure and include the following: 

  • Name of Club: 
  • Category of Submission: 
  • Contact Name:
  • Social Media Accounts: (ex. Facebook, Twitter, Instagram) 
  • LSC:
  • Address:
  • Phone: 
  • Email: 
  • How many athlete members are on your team?

Attach up to three images or supporting materials (if applicable) and make sure and include any links to your social media outlets or appropriate web pages. Send nominations to swimbiz@usaswimming.org

2016 #SwimBiz Club Marketing Award Winners 

 

2016 SwimBiz Marketing Awards

Best Use of Social Media 

2016 Winner: Southeastern Swim Club; Fishers, Indiana 

Best in Sponsorship
2016 Winner: Pikes Peak Athletics; Colorado Springs, Colorado 
 
Best in Fundraising
2016 Winner: Kihei Swim Club Maui; Maui, Hawaii 

Best in Multicultural Marketing
2016 Winner: King Marlin Swim Club; Oklahoma City, Oklahoma
 
The SwimToday Award 
2016 Winner: Sunkist Swim Team; Flowood, Mississippi 
 
Marketing Club of the Year

2016 Winner – 1-150 Swimmers: Pelican Athletic Club; Mandeville, Louisiana 
2016 Winner – 151-300 Swimmers: Sunkist Swim Team; Flowood, Mississippi

2016 Winner – 301+ Swimmers: Southeastern Swim Club; Fishers, Indiana

 

 

 

2015 #SwimBiz Club Marketing Award Winners

2015 Club Marketing Award Winners

Best Use of Social Media  

2015 Winner: Sunkist Swim Team; Flowood, Mississippi 

Best in Sponsorship

2015 Winner: Texas Ford Aquatics; Frisco, Texas 

Best in Fundraising
2015 Winner: SwimMAC Carolina; Charlotte, North Carolina

Best in Multicultural Marketing
2015 Winner: Buffalo City Swim Racers; Buffalo, New York

The SwimToday Award 
2015 Winner: Pelican Athletic Club; Mandeville, Louisiana 

Marketing Club of the Year
2015 Winner – 1-150 Swimmers: Sunkist Swim Team; Flowood, Mississippi 

2015 Winner – 151-300 Swimmers: King Marlin Swim Club; Oklahoma City, Oklahoma

2015 Winner – 301+ Swimmers: SwimMAC Carolina; Charlotte, North Carolina