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Marketing Toolkit
MARKETING TOOLKIT RESOURCES
Looking for ways to market your program? Use the USA Swimming marketing toolkit to elevate your program in your local cities.
This toolkit provides downloadable materials for members to customize and use on their own. Take advantage of the customizable PDFs to market your programs and support your athletes using lawn signs, certificates, car magnets, and posters.
Goggles On
The Goggles On campaign celebrates one shared moment at all levels of the sport: putting your goggles on. Learn more about the free marketing toolkits that are available.
LEARN MORE
- Coloring Book
- Lawn Sign | Customizable
- Bingo Card | Customizable
- Stickers (Navy | White)
- Bumper Stickers, Car Decals, Car Magnets - Goggles On
- Bumper Stickers, Car Decals, Car Magnets - Swimmers On Board | Customizable
- Fun, Fitness, Friendship, Float! (Facebook | Instagram)
- Let's Swim Together! (Facebook | Instagram)
- Bumper Stickers, Car Decals, Car Magnets (Light Blue | Navy | Instructions | Example)
- Interactive Poster (Instructions | Example 1 | Example 2)
- Lawn Sign - Swimmer Lives Here (Light Blue | Navy | Instructions | Example)
- Good Luck Poster (Light Blue | Navy | Instructions)
- Lawn Sign - Meet Happening (Light Blue | Navy | Instructions)
- Interactive Poster (Instructions | Example 1 | Example 2)
- Bingo Card
- Lawn Sign - I am Learning to Swim (Light Blue | Navy | Instructions)
- Press Release for Swimmers Attending a Meet (PDF | Word)
- Press Release for Teams Hosting a Meet (PDF | Word)
- Sample Letter to Parents (PDF | Word)
- USA Swimming Benefits List for Parents (PDF | Word)
- Talking Points for Gaining Access to a New Facility (PDF | Word)
- PowerPoint Presentation Template
- Website Info
- Social Media Tips
- Presentation Tips
- Ways to Stand Out in the Community
- How to Make a QR Code
- Test Dive Day Meet - Marketing Event Example (PDF | Word)
- First IM
- First Meet
- First Relay
- IM Learning
- First Race in Event
- Best Time (Gold | Silver | Navy)
- Temporary Tattoos and Stickers (Instructions)
- Developmental Competition Categories (Recommended by the Age Group Development Committee)
- Swimmer Graduation Poster (Light Blue | Navy | Instructions )
- Lawn Sign - Swimmer Grad Lives Here (Light Blue | Navy |Instructions)
- Lawn Sign - Swimmer Graduate (Light Blue | Navy | Instructions)
Resources
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