USA Swimming News
What to Expect at the Toyota Aqua Zone
by Devonie Pitre // USA Swimming
Get the full 2024 U.S. Olympic Team Trials – Swimming presented by Lilly fan experience by attending the Toyota Aqua Zone!
This year, the Toyota Aqua Zone is located inside the Indiana Convention Center, occupying over 160,000 square feet of space for retail, games, autographs, giveaways, and more. It will be open from 1-7 p.m. ET June 15-24, allowing fans to enjoy partner activations and engage with other swimming fans. Inside, people can enjoy live programming on the Main Stage every hour. Check out the daily schedule here for athlete autograph signings, games, educational seminars, and more!
Retail
Don't forget to leave with some swag! The USA Swimming Fan Shop is a massive superstore featuring products from swim partners arena, Speedo, and TYR. At approximately 20,000 square feet, the retail store, powered by Fanatics, allows fans and athletes to shop for exclusive event merchandise and competition gear. There is limited merchandise for fans to take home or gift to their families, coaches, and teammates back home. Hours of operation are June 16-23 from 9:00 a.m.-7:00 p.m.
Activations
The Toyota Aqua Zone is not just about retail and autographs. It's a true fan experience where USA Swimming's official partners come together to support the event. These partners have dedicated booths set up in the Toyota Aqua Zone, adding to the one-of-a-kind fan experience:
- Cirkul
- OneAmerica Financial
- Speedo
- Swimming World
- Toyota
- TYR
- U.S. Masters Swimming
In addition to partner booths, several new Centennial partners and Indianapolis companies are taking advantage of the space to enhance the experience for every swim fan.
- Colts
- Indiana Sports Corp
- Indianapolis Airport
- Malibu C
- Pacers
- WTHR
To cap off an unparalleled fan experience, USA Swimming has several activations of our own. Stop by to interact with staff, participate in games, win prizes, and learn more about the sport.
- USA Swimming persity, Equity, and Inclusion
- USA Swimming Foundation
- USA Swimming Membership
- USA Swimming Network
- USA Swimming Safe Sport
See you at the Toyota Aqua Zone!